UBER FIRST DATE CAMPAIGN

Role: designer, art director
Technique: Photoshop, Midjourney
Medium: Digital
This campaign project was part of The One Club for Creativity's Portfolio Night all star winner brief with Uber. We were put into groups of 4 winners from around the globe and briefed by Uber with the concept of how Uber can help prevent sexual assault on college campuses in the US. This campign focused on first dates during college and how so often sexual assults occur on dates. We wanted to bring awareness to this and the 'red zone', which is between the months of August and November where more than 50% of sexual assaults occur on campus.