Roudy Bees Brand Identity

Role: designer, illustrator, art director
Technique: Illustrator, Photoshop
Medium: digital
Roudy Bees Is a small Northeast Ohio honey business who wanted a fun, cute, and humorous mascot for their brand. Roudy, the last name of the owner, was imagined as 'Rowdy', featuring a retro fighting bee.
The logo mascot as well as the secondary logos are inspired by retro mascots from the 50s-80s. I also want to create a whole Roudy Bee family featuring different rowdy bees including a karate bee or a cowboy bee that represents different honey flavors.